Google Analytic and Google Webmaster Tools

Google-Analytics

Anyone and everyone can use Google analytic and webmaster because it’s free! Yes, Google Analytics and Google webmaster tool is a free as well as user friendly service offered by Google. Google not only offers to track the visitors to your site or the number of page views by providing Google analytic tool but it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, like Ad Words, Ad sense and emails and much more whereas the Google webmaster tool shows reporting statistics and diagnostics pertaining to the management of your site’s pages in Google index.

It is a customizable website tracking tool that aids users in making well-informed strategic business decisions. You can add up to 100 unique profiles in a Google analytic account so there is no need to apply every filter to one profile or would you ever always want to. One more facility to make these tools easier is, at if you can use Google Analytics to track site data, you can now link your Webmaster Tools verified site to an Analytics profile then you use the same Google Account.

Here are the steps to integrate it on your sites:-

1)      Log into Google Webmaster Tools and on the homepage, click “Manage” next to the site you want, and then pick “Google Analytics profile”.

2)      Then choose the profile that you want to link to your website (at this time you can only choose one), and click “Save”.

Let’s discuss some of the main modules of Google analytic and Google webmaster tools. So, here it is!

The key modules of Google Analytic that allows the user to add the some statistics features to your site like:-

• It’s a Single as well as multi domain tracking(you can track more than one domain from an account)
• Ability to set daily, weekly, or monthly alerts about traffic volume
• Detailed information of the visitors attracted by the site
• Total numbers of overall visitors, bounce rate, page views
• Specific time
• Tracking of Goals
• Anonymize visitors IP address
• It provides you content information like which pages visitors are looking at the most
• Goal setting to measure whether or not the site is meeting business objective

Modules of Google Webmaster that allows the user to add the some statistics features to your site like:-

• Webmaster Tools allows you to submit an XML sitemap, if you have errors with your sitemap, you can click on the “details” link and you get to know about the errors or warnings that they may have with your sitemap.
• It Found 404 error reports to which of your URLs that you currently strict via the use of your robots.txt file.
• Google Webmaster Tool allows you to Set a Geographic Target
• If there is canonicalization issues with the site then you can set the Preferred Domain

There are many modules to why you should use Google Analytic and Google Webmaster Tools. So, Keep using it and place your sites on top of the search engines.