Facebook Introduces Expandable Ad Unit
Facebook has announced its new ad feature that will expand if a friend “liked” the brand. In this new type of expandable ad unit, you can comment and see the other comment related to the ad.
The concept behind this expandable ad unit is that, the ads with more recommendations from friends will be more effective or will get more clicks than standard display ads and thus magnify a brand’s reach.
You can also recommend the ad to your friend so that they can also view these ads and then give their feedback related to it. Thus, the main idea is to promote the ads to maximum users so that more and more users join the social networking site.
